The Fight for Brainpower: Employer Branding Trends and Case Studies Paperback – January 1, 2013 by
In this book, the most attractive case study is GE. They uses internships (more than 2,500) to attract and assess students for conversion to full-time positions upon graduation. GE recruits 65% of their full-time hires from 45 select schools in US and 90 outside of the US.
In this sense, it is crutial to educate the staffs who welcome these interns providing the education of the company`s EVP.
Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace or a set of associations and offerings provided by an organization in return for the skills, capabilities and experiences an employee brings to the organization.
【Synopsis】Based on research from Universum and interviews with representatives from seven companies, The Fight for Brainpower also presents local, regional and global perspectives on how organizations are successfully refining their messaging to attract and retain the right talent.
75 books in 2013